Philips Advanced Metrology Systems, Inc.

Full Corporate Branding:
Logo, Corporate Identity Package, Web Site, Pocketfolders, Brochures, Sell Sheets, Tech Specs, Ad Campaign, Posters, Trade Shows.

Philips AMS, manufacturers of complex semiconductor production monitoring equipment, was a "start-up" enterprise within multi-national electronics giant, Philips. AMS needed a corporate identity that introduced the company to the target audiences and positioned it within the Philips corporate family.

Anastasia Design developed the wave theme for the company logo. AMS uses laser-based SurfacewaveTM Technologies to measure and monitor semiconductor wafers on the production line, and these red laser waves were our inspiration. In addition, this theme mirrors the wave found on the Philips shield.

The AMS Wave theme has been a central component of the company’s successful launch through trade shows, advertising, web site, brochures, and other marketing materials. The client has been overjoyed at the response. "If there had an award for best-looking booth at Semicon," says AMS’ Chris Moore of the key industry trade show, "we would have won it!" We have been working almost daily with AMS now for almost two years. We are their virtual in-house design department, fulfilling any design need that arises and working proactively to identify opportunities for them. Their design strength has helped to catapult them into the ‘top three’ in this market space inside a year.

Click here to view the AMS web site.
www.advancedmetrologysystems.com