The Arsenal on the Charles

Web Site

The Arsenal on the Charles is a new commercial real estate development in Watertown, Massachusetts. Originally a U.S. Military Arsenal, it’s now a beautifully landscaped and renovated commercial complex.

They needed a web site for several reasons: to attract potential tenants, as a benefit to tenants to post job listings, etc., and to be an information source to the all-new tenant group, which would need to know the basics of where to eat lunch, which bus to take, and information on local amenities.

Anastasia Design created a web site that provides easy access information for the variety of user groups. For the look, we combined the historical feel of the property with a modern high-tech edge to attract the dot-com/high-tech companies that were the majority of their tenant/potential tenant profile.

This property has had its share of challenges and they are now on their third property management company. Anastasia Design has worked seamlessly with all three companies, incorporating the desires of each while maintaining a consistent, professional representation for the development.

Phase Two:
As the original web site was so effective, Anastasia Design was asked once again to serve the needs of the Arsenal through the web. They had 300,000 sq/ft vacant in their main building and wanted to fill it quickly in a difficult market. We created a flash animation on the home page touting the space available and bringing the viewer into Co-Star (a third-party real estate plug-in that offers all the current specs on the space available).

In addition, we created 360o virtual tours on the web site so interested parties would immediately see how amazing the offering was, showing two 4-story orange lobbies, a fountain outside and amenities.

These changes were very effective for them and the space is almost completely filled.

The next challenge concerned existing occupants – all of whom had maintenance needs. The Arsenal needed an effective way to field, track, relay status, dispatch and complete these jobs. We created a data-based "Tenant Request" section on the web site.

It’s very easy to use, and tenants and the property manager now have an efficient system they can rely on. It has resulted in the property manager saving a huge amount of money.

Click here to view the Arsenal's web site. www.taotc.com